A "backlink"
is one of the most used words in the world of search engine optimization (SEO).
Many bloggers who
recently opened a blog or website often find it difficult to understand the
meaning of the term "backlink".
In this article, I hope
to offer you an understanding of what backlinks are, why they are essential for
SEO and why they are important for your online success. You will also learn how
to analyze your competitors' backlinks and acquire them for your site.
Let's start ...
Backlinks are inbound
links to a web page.
When a web page links to
another page, it is called a backlink. In the past, backlinks were the main
measure for classifying a web page. A page with many backlinks tends to rank
higher on all major search engines, including Google. This is still largely
true.
Here is a glossary of
common backlink terms you should know:
Link Juice: When a web page links to one of your articles or
to the home page of your website, it transmits "link juice". This
link helps with the classification of the articles and also improves the authority of the domain. As a blogger, you can stop broadcasting the link using a non-tracking tag.
Non-tracking link: When a website links to another website, but
the link has a non-tracking tag, that link does not transmit the link.
Non-tracking links are not useful for classifying a page because they do
nothing. In general, a webmaster uses the untracking tag when connecting to an
untrusted site.
Links to follow: by default, all the links you add to a blog
post are links to follow and these pass the link juice.
Link root domains: this is the number of backlinks that access
your website from a single domain. Even if a website has been linked to your
website ten times, it will only be considered a linked root domain.
Low-quality links: Low-quality links are links from collected
sites, automated sites, spam sites or even pornographic sites. Such links do
much more harm than good. This is one of the reasons why you should be careful
when buying backlinks.
Internal links: links that go from one page to another in the
same area are called internal links. The process itself is called internal
linking or interconnection.
Anchor text: the text used for hyperlinks is called anchor
text. Anchor text backlinks work very well when trying to rank certain
keywords.
There was a time when
even low-quality links helped rank a site. But since Google implemented it The penguin algorithm, the whole backlinking landscape has changed.
Today, I’m going to mention all my backlinks list where I’ve worked on and you shouldn’t miss it.
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