Link Juice is the term used in the SEO world to refer to the
past value or fairness of one page or site to another. This value is
transmitted through hyperlinks. Search engines see links as votes from other
websites that your page is valuable and worth promoting.
There are many ways to get links on the web through direct
and indirect efforts. Direct effort refers to link building strategies such as
document sharing, guest posting, social media marketing, posting press
releases, etc. The indirect effort comes from presenting great content on your
site, leading readers to share it on the Web, by linking pages naturally. The
fairness of the link that passes from these sites to your site is the juiced
link, and this juice link differs in its authority depending on the sites that
link to it.
How Does Link Juice Works
Suppose you have sites A and B. If all other ranking factors
are constant and site A has a link while site B has no links, site A will rank
higher in the research results due to the juice of links you receive from the
external site that links you. What happens if Site B also receives a link? It
depends on the amount of juice that each link passes. Look at the diagram
below. Site A receives links from four sites while B receives links from two
sites. All link sites also get link juice from other sites. A receives
links from more sites, more link juice is transferred to A, and therefore A is
likely to rank higher than B in search results. Note: These results assume that
sites linked to A and B have similar authority.
Another factor to consider is that the passage of the
bonding juice occurs in both directions. Now suppose that sites that link to
site A also link to other sites (represented by the gray arrows in the diagram
below), while sites that link to site Blink exclusively to B. In this case,
the percentage of the binding juice B receives is greater than the percentage
of the binding juice site A it receives. This increases the chances that Site B
is rated higher than Site A.
Today, I’m going to mention all my Link Juice list where I’ve worked on and you shouldn’t miss it.
